Sunday, January 29, 2006

The IAT - Test your bias

I found an article about at test that tests internal bias...if you feel stronger about something more than others, on slate.com (http://www.slate.com/id/2134921/?nav=tap3). My test was on McDonalds v Burger King...i don't like or care about the subject...and my result was:

Your data suggest a slight automatic preference for McDonald's compared to Burger King.

If your score was described as 'inconclusive,' then your performance was not within the range to provide an interpretable result. Most inconclusive results are due to a high number of errant responses.

Interesting study...I'll probably take it again...hopefully it will be on another topic.

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